I’m super excited to start Friday morning! Part of me is feeling like, “Let’s get this over with already.” while another part of me feels like I should be looking to this as some sort of a life-changing experience. My juices arrive on Thursday but I’m at work (they come in at 11 AM and my roommate is gracious enough to sign for them). Pre-Cleanse Menu: Apples, pears, avocado/tomato salads, sprouted grain “cookies,” boiled eggs, Amazing Greens shakes (made with almond milk), seaweed salad, cucumber slices with hummus, roasted asparagus – this is much healthier than I usually eat I do feel guilty for not going totally vegan (I also had a little shrimp salad at one point) but I’m really missing breads/pastas/sweets Here’s a brief overview of what I did for the three days leading in to my first cleanse day: They recommend going vegetarian and ideally vegan three days before the cleanse to make the transition easier, and they also advocate adding in “denser” foods gradually post-cleanse. There are 3 levels available, with 1 being for beginners and 3 being the most intense/”greenest”: I opted for the Level 2 cleanse since I already enjoy organic foods and wheatgrass shots, green shakes, stuff like that – I also chose to do 3-days since it was my first time and 5-days seemed a bit daunting.īPC is very good about sending lots of informative e-mails before and after the cleanse. Though many juice brands received a shot in the arm from the pandemic, as sales rose this spring in response to a demand for immunity-boosting beverages, the HPP sector has still struggled to regain past momentum as smaller and lower sugar formats such as juice shots gain traction in the market.I’ve been wanting to do a juice cleanse for a while, and I’d read good things about Blueprint Cleanse, so when I got an e-mail with a 20% off promo code after Thanksgiving, I decided to give it a whirl. The closings follow an uncertain year for legacy juice brands, as The Coca-Cola Company this summer discontinued Odwalla while Campbell’s divested Bolthouse Farms. Williams did not respond to a request for comment from BevNET. However, Great Point principal Jerry Williams told Beverage Business Insights - which first reported this story earlier this week - that the brand “did not survive COVID” and said that despite rising sales before the pandemic, the new market environment made it difficult to keep Daily Greens in business. Though always a smaller player in the category, Texas-based Daily Greens’ closure comes just over a year after parent company Great Point Brands sought to reenergize the brand with an updated line of functional products debuted at Natural Products Expo East 2019. Hain Celestial could not immediately be reached for comment. “From the very early days, we saw enormous opportunities for a long life of success, so of course it’s sad to see the brand that created the blueprint (full pun intended) for the industry shut down before ever realizing its full potential.” “We built the business from the ground up, and were the category creators for cold-pressed juice who went on to set the industry standard by being the first to apply HPP as a solution for raw juice, but we have seen the brand shift its approach since our departure over six years ago,” Sakoutis and Huss said in a statement. Reached by BevNET, founders Sakoutis and Huss said though the closing of BluePrint was disappointing, it was not surprising. He noted that in recent months Hain has focused on exiting “small and non-strategic brands” which “consume a disproportionate share of management time and add supply chain complexity.” According to Schiller, the four brands combined generated only $27 million in sales and a loss of about $1 million in adjusted EBITDA. On October 28, Hain shut down BluePrint’s online store and announced that the brand had chose to “close doors for good.”ĭuring the company’s Q4 earnings call in August, Hain Celestial CEO Mark Schiller named BluePrint as one of four underperforming brands that would be “sold or discontinued” in the coming months, alongside Rudi’s, Fountain of Truth and DeBoles.
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